Bizi Marketing Solutions is a full service marketing design agency. As the name suggests, our goal is to create original designs and develop unique corporate identity styles that will sell. Our primary goal is our clients satisfaction, which can only be achieved by contributing to adding value to clients products and services. So... we do our best to create not only good looking, but also highly efficient marketing materials and web sites. Our desings are characterised by functionality, ease of use, friendly internface, communicative nature. We create clear, targeted designs that contribute to our clients success on the market.
For a complete list of our services, please click here.
Quick overview of our services:
1. Corporate Identity and Branding The combination of marketing and creative skills allow us to develop new business concepts, offer refinements and improvement on existing corporate and branding styles. By developing new or renewing an existing corporate identity or brand we can consistently manage your key corporate message and visual representation and apply them to various campaigns or media. Visit our corporate ID pages for more information.
2. Marketing Graphic Design Services Bizi Marketing Solutions generates exciting and efficient marketing materials. We can design functional company and product brochures, reports, catalogues, posters, outdoor banners, signage and other marketing materials. We can also decorate your exhibition stand. To learn more, visit our graphic design services pages.
3. Web Design and Development We offer web design and development services for successful company presentation and business marketing online. Search engine optimisation is an integral part of our web development process, because what's the use of a great designed site if nobody can find it? Read more about our web design services.
Marketing Approach to Design
To design means "to create, fashion, execute, or construct according to plan" (definition of design, Merriam-Webster Dictionary).
Marketing is "an ongoing process of planning and executing the marketing mix (product, price, place, promotion) for products, services or ideas to create exchange between individuals and organizations" (definition of marketing) - b2c, or between organizations - b2b.
We combine the two.
We at Bizi Marketing Solutions approach design as a means of marketing. First of all we concentrate on business needs and requirement of our customers and create unique original designs to support the general concept of their companies.
We don't design for self-satisfaction and we don't design to show that we can produce fascinating design work. We concentrate on our client! We concentrate on business requirements! We concentrate on the market and competitive environment! We don't create designs for the sake of artistic satisfaction - we create for our clients.
Marketing design is a means of communicating your company vision to the targeted audience (existing and potential clients, partners, investors).
Marketing design allows you to position your company and its offering in the competitive environment and to positively differentiate it from its competitors. In most cases your success depends heavily on how well you position yourself. This is where market oriented design is a crucial factor of your success or failure in the marketplace.
There is no magic formula that fits every company. We first need to understand the client, define the needs and requirement and only then develop a unique solution that will lead to the desired results. No matter what marketing materials we design, brochures, media adverts, banners, displays, websites or catalogues, they will always "speak" to your target audience. They will reflect the conceptual essence of your company while being unique, original and, at the same time, friendly, efficient and easy to comprehend.
We apply the laws of marketing to each and every design we create and always keep in mind that we create them for marketing purposes, not just for the sake of originality and beauty.
Marketing is more than mere advertising. Marketing is a complete integrated approach to business management. Marketing and advertising are not interchangeable notions. Advertising is one of the tools of marketing and design is one of the tools of advertising. Marketing design serves business goals. It's a commercialised art. Good design provides successful positioning to your company and its offering. It will support and reinforce your business objectives. Design is not an expense, but an investment towards the increase of your sales, strengthening your market presence and making you brand recognizable. Effective design will enhance your prestige, create competitive advantage, better your communications, and ensure that your clients and partners understand and value your company.
How does it work?
1. Listening The first step of our working process is listening to the client - we need to understand our client's business requirements, we need to learn about the products, services, communication objectives, vision, company goals...
2. Defining Needs Each project has its own needs. Each client is looking for something specific (brochure, web site, conceptualisation and brand development, etc.). But we always question what are the real needs of the company and whether what our clients have in mind is really suitable for them and, of course, what would be the ideal solution.
3. Idea After we, together with the client, define real goals and objectives, we start to conceptualise them. Concept development is the most important step in creating effective marketing materials. Without strong concept all the creative designs, effects and visualisations are useless.
4. Decision We come up with several ideas, put them into conceptual forms and together with the client decide on the most appropriate solution.
5. Planning To create functional effective market oriented design it's important to plan it. Planning includes defining timeframes, concrete steps, approval procedures, etc. We actually create a "road map" that will lead us to the successful implementation of the project.
6. Implementation At this stage we create the actual designs or other tasks in accordance with our "road map". We design marketing materials (brochures, catalogues, etc.), or develop a website, or develop corporate identity and branding styles, or optimise an existing web-site... it does not really matter, since we have already got the main thing we need to successfully implement the project - the concept!
7. Testing is also an importan, although often forgotten stage. We need to check not only formating and spelling. We also need to test how people get the message, react to our work and whether the objectives are successfully achieved.
8. Delivery We always deliver in time, after testing and finilising all fine details.
The Creative Brief
Here is a little tale from the Crimean War that shows the importance of a clear brief:
Lord Raglan was perched atop a hill during the Battle of Balaclava when he spotted the Russians hauling away some captured English artillery. Fortunately, he had some cavalry positioned at the adjacent hill. He hastily scribbled a note that said “Take Guns”. The brief was delivered to the cavalry, who instead of thundering after the guns that were being taken away but which they could not see from their position, attacked well-entrenched heavily armed positions in another valley. Less than ten minutes later most of the riders were dead.
So... state your objectives clearly. Be brief, but do not miss important details.
Click Here to download a help file for writing your objectives (creative brief) for your marketing design project.
