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If you decided to build a web-site, start with the most important thing -
define your goals!
In order to define the purpose of you future web-site, try to answer the following questions:
- What would you like to achieve with your web-site?
- What would be considered the success in your internet project?
- Who will be your site visitors?
Based on experience we've summarised the goals most often defined by companies prior to their web-sites development:
Why create a web-site?
- To help the company to keep its old connections in the market as well as to establish new ones.
- As a medium to spread information about the company and its activities.
- To provide service and information to clients and partners.
- To enhance sales and find new buyers for your products.
- To provide 24/7 information and services to your existing and potential clients.
- To establish your presence and enhance the exposure in the market.
Of course this list is not complete and there may be hundreds of other goals in building your company's or personal web-sites. Taking a moment to define those goals is a crucially important step in creating a successful and efficient web-site.
Why do you need a web-site?
People use internet to communicate, research, find information and services as well as compare products and more.
Today almost every company has its web-site. Some of them are big developed service oriented sites, some are much smaller and are only used to expose the company to the internet community.
Your company web-site will become a new source of information about your business. You will be able to present your services or products to millions of people who you have no chance to meet in real, non-virtual life.
The web-site will simplify your work and the work of your colleagues. Instead of phoning people, meeting with them, providing them with basic information, following up, etc., etc., etc. you may simply receive a phone call or an e-mail from somebody who has already learned everything about your products on the internet and just wants to place an order or clarify some details.
Your company's web-site is a value-added service for your customers. It provides them with most of the information and interactive services they may need in the shortest period of time. Moreover, it's always there, at any hour of day and night.
With the help of your web-site you can show your products to very distant clients - just post pictures of the products and your potential clients will choose which one they would like to purchase.
There are many other positive implications in having a web-site.
Moreover, to have your own company web-site is no longer considered modern or progressive. it has become the norm. On the other hand, not to have a company web-site............
