NEW! Articles Section!
Here we will publish articles (written by us and our visitors) about marketing and advertising strategies, search engine optimisation and website marketing, tips and tricks for your promotional materials, media adverts, graphic design and more.
If you feel you can contribute to our knowledge base and send us your articles, comments and ideas, please submit it to us and we will publish it on our site (with your full name and link to your site / blog).
Current article:
Sex in Advertising
Portfolio: Corporate Identity and Branding (selected works)
What is a Corporate Identity
(or Corporate Style)?
Corporate Identity (or Corporate Style) is not a set of forms, business cards and pens with your company's symbols on them. Corporate Style, first and foremost, is a means of presenting your company and its external and internal advertisement materials. It's not your business card or product brochure, but a general and unified design environment that represents your company and makes it unique and memorable to your clients, partners and general public. In the other words, Corporate Identity is a visual means of representing your company's essense.
Why would a company need
its Corporate Identity?
Your company's professionally developed Corporate Style will not only make it memorable for your current and potential clients, it will also give you a competitive advantage through the visual message you send to your business environment.
From the point of view of a corporate culture, corporate identity is an extremely important link in the process of on-going communication with your current and potential customers and business partners.
The Style of your Corporate Identity has to reflect the vision and mission of the company that must be conveyed to your business environment in the easiest and fastest way. A Professionally developed Corporate Style will engender positive, loyal attitude towards your company even at the early stages of business communication.
We all want our companies to be easily recognised, that's why it's important for any company to have its "face", its unique Corporate Style, which will reflect not only the operations of the company, but also its ambitions, dynamics and inner character.
Everything starts with a CONCEPT! And we will help you to create this concept - original, interesting and memorable.
Standard Corporate Image Package includes (each item is optional, depending on individual requirements):
- Concept development
- Naming
- Slogan
- Logo development and design
- Business cards design
- Letterhead
- Compliment Slip
- Folder
- Envelope
However, it's important to remember: most of the package elements listed above are just selected representations of your Corporate Identity, i.e. of the CONCEPT of your company's image in the market.
